Sennelier and Hobby Lobby Announce a New Creative Partnership

Sennelier is proud to announce a new partnership with Hobby Lobby, one of the leading arts and crafts retailers in the United States, to develop exclusive artist color ranges under the co-branded name "Master’s Touch by Sennelier".

Founded in Oklahoma City, Hobby Lobby has become a major destination for artists, makers, crafters, and creative enthusiasts across the USA. With its extensive network of stores, the retailer plays an important role in making art materials more accessible to a wide creative audience.

Sennelier, founded in Paris in 1887 by Gustave Sennelier, has been devoted for more than a century to the creation of fine colors for artists. Known for its expertise in pigments, color formulation, and traditional craftsmanship, Sennelier continues to manufacture many of its products in France, with a strong commitment to quality and artistic expression.

The first result of this collaboration is a 50-color fine watercolor range, manufactured in Sennelier’s workshops in France. Launched in May, the collection is now available in Hobby Lobby’s 1,200 stores across the United States.

This watercolor range was developed specifically for Hobby Lobby and Master’s Touch. Its chromatic progression was carefully designed to offer artists and art enthusiasts a balanced, expressive, and versatile selection of colors.

The teams at Sennelier are honored to have been chosen by Hobby Lobby for their expertise, know-how, and long-standing commitment to artists’ materials.

The 50-color Master’s Touch by Sennelier watercolor range is the first collection to be introduced, with additional co-branded artist color ranges planned for the coming months.